When Viewpoint with host Dennis Quaid first engaged with Southwest, we asked CEO Gary Kelly “What would be our objective in telling the Southwest story.” He stated that, “From the beginning, Southwest embraced diversity because we made flying available to people from all walks of life,” and “We have an egalitarian approach – everybody matters to us, and there is no second class. That’s a core belief in our company that permeates everything we do.” So, Viewpoint took that corporate culture, value system, inclusiveness, and brought it to life with a series a videos and graphically engineered cinemagraphs. Throughout the production process, the company’s value to their customer audience emphasizing value propositions such as Trust, Comfort, Reliability, and Your Airline.
In a time where accessibility continues to be a hot-button issue, Viewpoint with Dennis Quaid has worked with organizations who are actively promoting a company culture that promotes the values that align with these equal opportunities. Royal Carribean has utilized their platform as one of the top cruise companies in the world to emphasize that all individuals, regardless of any disability, should enjoy their time in the sun. Viewpoint with Dennis Quiad partnered on this initiative to help communicate the importance of a truly inclusive experience where safety, education, and fun all coexist. The entire Royal Caribbean family is committed to the legacy of hospitality and culture of innovation that is at the core of our guest service, the protection of our natural environment and responsible citizenship in our global community.
"Both Cuts Look Great"
"Thank you again for putting together such a creative and well thought out commercial and demo. Both cuts look great! Please let your editor know that we really appreciated all the creative elements that she used and the footage that was selected for the story as well." ~Kristen Wellen
"It was a great experience working with your team. Nothing but praise for the crew and their ability/artistry." ~Jimmy Kayihura
"These Look Great!"
"These look great and we are already planning to use the spot tomorrow as our end of season post on all of our social platforms! Again, we appreciate the help on this project and enjoyed working with you and your team on it." ~Jeff Slivinski
"This is amazing"
"This is amazing and we are very pleased with the results. I played this for our Board of Directors today at our monthly meeting and they loved it. Your team truly helped us express our message visually and we thoroughly enjoyed the entire experience." ~Dr. Jolene Nichols
"It Looks Great!"
"It looks great! We are really excited about using this content and the exposure. Your staff was a pleasure to work with and very much appreciated. We look forward to working with you again in the future!" ~Betty Crites
"Thank you so much!"
"We showed the episodes to our board members at their meeting on Thursday and they got a standing ovation." ~Christy Riley
"Extremely Professional to Work With"
"The entire Royal Caribbean family is committed to the legacy of hospitality and culture of innovation that is at the core of our guest service, the protection of our natural environment and responsible citizenship in our global community."
"It was a pleasure working with you. Your team was indeed amazing. The Producer and your great cameraman did an incredible job. We were all very impressed and it was a great experience for all of us. The story came together in a meaningful and impactful way." ~Donna Louis
"An Intense Experience"
"This looks great! I’ve circulated it to the entire team and we are very pleased with the deliverables. We appreciate your team’s efforts on both the production side and with the distribution. It was a very organized and streamlined process. " ~Jim Poon
"You Nailed It!
"The University seeks to cultivate in its students not only an appreciation for the great achievements of human beings but also a disciplined sensibility to the poverty, injustice and oppression that burden the lives of so many. The aim is to create a sense of human solidarity and concern for the common good that will bear fruit as learning becomes service to justice."